About AdinPlay
AdinPlay works with browser game publishers to monetize their content through specialized video, rewarded video, standard and native banner ad formats. Our direct sales team, powered by Venatus, works with global brands and advertisers to craft campaigns and unlock audiences through exclusive gaming inventory.
The Beginning
Adinplay was founded by Michal Fraczek, Wouter Veneklaas and Seth de Koning who came together through years of experience in browser gaming and AdTech
Scaling up
After a successful first few years, AdinPlay made it’s first million in ad revenue with a portfolio of over 40 publishers
Publisher-first products
The team launched its publisher dashboard and invested heavily in building a stellar ad stack to support header-bidding, video and display
Industry recognized
Matt Cannon & Rob Gay first built a working relationship while working in AdTech in 2008.AdinPlay became the first gaming-focused publisher network to be a Google certified Publisher Partner and expanded its offering with reward video and more
Exciting acquisition
Shortly before its 10th anniversary, AdinPlay is acquired by Venatus, a market leader in ad monetization for gaming and entertainment
All-in
As individuals and a team we share a passion, hunger and energy to deliver on our ambitious growth goals. We have high standards and expectations of ourselves and one another and we have the commitment, determination and self belief that we will succeed.
Open to all
We are friendly, warm and welcoming and care about doing right by each other and for our clients. We want everyone to be comfortable and confident to do great work, bring their best thinking and ideas while growing and developing their talents everyday.
Self-starters
We take the initiative, ask questions and get involved. We enjoy the freedom of genuine autonomy in our roles and the opportunity to have our voices heard and we own our responsibilities.
Always moving
We thrive on the challenge of working in a fast-moving market with ever-changing client needs and we have the flexibility to learn and adapt fast. We push boundaries with our continuous improvement and ‘how can we do this better?’ mindset. Thinking critically and creatively, we bring ideas and solutions to all we do.
Play as a team
We enjoy personally connecting and having fun together because we all play our part and rely on each other. We don’t carry passengers but we are always helpful and supportive to our team-mates in a refreshingly straightforward, open way.
